3 weeks ago
Sure, this sounds obvious, and most brands don’t intentionally set out to break the law when they run an Instagram sweepstakes. But laws and regulations governing contests and giveaways con be complex—especially on a platform where your contest could be seen by people from all around the world.
Make sure you understand the laws and regulations in your area. If you plan to allow entries from people outside of your area, and especially outside of your country, you’re wading into complicated legal territory and you might want to ask a lawyer to help you draft your Instagram contest rules.
If you work with influencers on an Instagram giveaway (for example, by giving them a sample of your product to offer as a prize), make sure you follow the appropriate disclosure rules.