Play games
Choose the game that interests you and play itfor free.
Complete the quests
Every game has some quests for which you will receive Soul Gems.
Receive rewards
You can exchange your Soul Gems for Steam Wallet top-ups, game keys, CS:GO Skins and other rewards.
I once downloaded piono tiles and set the world record. You can see it in the leaderboard skill section.... My record was around 10.