Blockbuster lore collabs and consistent sprints of new killers keep the player‑count healthy.
Cross‑play and cross‑progression updates made hype social and build retention.
OVR survivor mods and plugin toolsets reignited streamer content.
Ranked seasons provide strong replay‑value and team comp angles.
Fans appreciate the regular meta balance patches addressing spoofing or loop meta.
High‑quality skins and cosmetics tied to major horror IPs drive lasting hype.