Play games
Choose the game that interests you and play itfor free.
Complete the quests
Every game has some quests for which you will receive Soul Gems.
Receive rewards
You can exchange your Soul Gems for Steam Wallet top-ups, game keys, CS:GO Skins and other rewards.
The game is indeed pretty fun when you get into the depths of things and I would reccomend you to play it at any opportunity you've got.