Play games
Choose the game that interests you and play itfor free.
Complete the quests
Every game has some quests for which you will receive Soul Gems.
Receive rewards
You can exchange your Soul Gems for Steam Wallet top-ups, game keys, CS:GO Skins and other rewards.
I just took part in the GA Random Games giveaway and got a duplicated key for "Complementary Reviewer Package" (this sub: https://steamdb.info/sub/438008/apps/). Did anyone else get a dupe key?